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Thomas E. Choberka

Chief Innovation Officer

Thomas E. Choberka Attorney Profile | Kelley Kronenberg

Overview

Thomas Choberka serves as Kelley Kronenberg’s Chief Innovation Officer.

In this role, Thomas is responsible for driving innovation through firm initiatives that focus on the ever-changing needs of our clients and their evolving expectations of client service delivery.  Thomas collaborates with firm attorneys and key firm executives to align the firm functions around anticipating our clients’ needs.

Prior to this role, Thomas led both the Marketing and Business Development teams of Kelley Kronenberg and brings his 15 years of client-facing experience to projects that will allow the firm to continue to innovate.  This history and insight allows him to continue to develop creative approaches to enhance client service, strengthen the firm’s relationships and expand it’s reach.

Upon joining the firm in 2012, Thomas built a team of professionals dedicated to marketing, communications, client service, and business development that assisted him in developing and implementing the firm’s overall marketing and business development strategy, and brand identity. Under his leadership, this team focused on all aspects of marketing, media relations, digital marketing, advertising, branding and client development strategies for individual firm attorneys, practice groups and client service teams.

Thomas brings his passion for marketing, sales, and technology to help the firm increase its value to clients. He has guided the firm through a complete rebrand, built and launched a new, custom firm website, developed an Attorney sales/compensation origination plan, and established and institutionalized a firm-wide business development program, among other key initiatives, all with the goal of shifting the image and culture of Kelley Kronenberg. Further, under his direction, Kelley Kronenberg has adopted several innovative professional service sales processes, including one-on-one, personalized, Attorney business development and sales coaching, with a focus on teaching Attorneys sales strategies to maximize their results. He also managed institutional client relationships and has developed marketing and management strategies aimed at improving the way the firm and clients interact.

Since 2014, the Legal Marketing Association has recognized Thomas’ team with 16 Your Honor Awards spanning a wide range of categories including: Brand Identity, Events, Community Relations, Technology Management, Website Rebrand/Overhaul, Social Media and Engagement, and three consecutive first-place wins for Practice Development.

Thomas is an avid speaker and has presented on several diverse topics at various firm seminars and summits, legal marketing conferences, industry associations, and non-profit organizations.  He also served as a circuit-speaker for the Southeastern Chapter of the Legal Marketing Association.

Thomas is actively involved in the community, serving in a multitude of leadership roles over the years. He previously served on the Advisory Board for the American Red Cross – Broward Chapter, and Chairs the Board’s Communications’ Committee.

Thomas attended both the University of Texas at Arlington and Bridgewater State University. He holds a Bachelor’s of Science in Business Administration with a concentration in Marketing.




Accolades, Associations & News

  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2018 LMASE Your Honor Awards – Communications: Content Marketing
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2018 LMASE Your Honor Awards –Technology Management: Website Design and Development
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2018 LMASE Your Honor Awards – Marketing Management & Leadership: Internal Marketing
  • Second Place: The Legal Marketing Association – International Conference – 2018 LMA Your Honor Awards  Communications: Brand Enhancement
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2017 LMASE Your Honor Awards – Events
  • Honorable Mention: The Legal Marketing Association – International Conference – 2017 LMA Your Honor Awards – Technology Management: Social Media and Engagement 
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2016 LMASE Your Honor Awards – Practice Development
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2016 LMASE Your Honor Awards – Community Relations
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2016 LMASE Your Honor Awards – Events
  • First Place: The Legal Marketing Association – International Conference – 2016 LMA Your Honor Awards – Community Relations
  • Honorable Mention: The Legal Marketing Association – International Conference – 2016 LMA Your Honor Awards – Brand Identity
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2015 LMASE Your Honor Awards – Practice Development
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2015 LMASE Your Honor Awards – Identity
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2015 LMASE Your Honor Awards – Community Relations
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2014 LMASE Your Honor Awards – Practice Development.
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2014 LMASE Your Honor Awards – Total Website Refresh /Overhaul /Rebrand.

Professional Associations

  • Legal Marketing Association, Member
  • The Claims and Litigation Management Alliance (CLM), Member

Community

  • Broward Chapter, The American Red Cross, Chair, Communications Committee, Board of Directors
  • The Venture Mentoring Team, Mentor
  • Board of Directors – Broward Chapter, The American Red Cross, Member
  • Kelley Kronenberg Cares, Member
  • Speaker, “Audio Podcast: Featuring 2017 Your Honor Awards Winner, Event Category, Kelley Kronenberg,” The Legal Marketing Association’s Southeastern (LMASE), June 2018. Click here to listen to the podcast.
  • Speaker, “Why Communication Mastery Should be Your ‘One Thing’,” The Legal Marketing Association Annual Conference, April 2018
  • Speaker, “Building a Firm of High Performance Teams,” Firm Management Summit, January 2018
  • Speaker, “Insight into a Winning Your Honor Awards Submission,” The Legal Marketing Association Annual Conference, Pecha Kucha Presentation Style, March 2017
  • Speaker, “How to Disrupt, Influence and Lead in a Law Firm as a “Non-Lawyer,” Circuit Speaker, The Legal Marketing Association’s Southeastern Chapter (LMASE) City Groups (Orlando, Tampa, and Nashville), 2017
  • Speaker, “Becoming the Client: The Journey to Change Our Perspective,” Firm Client Service Summit, December 2016
  • Speaker, “Live & Unscripted: Questions, Answers & Understanding – Client Panel Moderator,” Firm Client Service Summit, December 2016
  • Speaker, “Client Service Mastery: If It Were Easy, Everyone Would Do It!” Firm Client Service Summit, December 2016
  • Speaker, How to Disrupt, Influence and Lead in a Law Firm as a “Non-Lawyer,” The Legal Marketing Association’s Southeastern Chapter (LMASE) Regional Conference, September 2016
  • Speaker, “Managing Your Social Media Image and Online Brand,” Construction Association of South Florida (CASF), October 2015
  • Speaker, “The New Normal: A Business Development Culture” Firm Retreat, September 2015
  • Speaker, “Business Development: Throw Out Everything You Know About Sales” Firm Retreat, September 2015
  • Speaker, “Communication and Business Development: Maximizing Your Effectiveness for Immediate Results” Firm Retreat, September 2015
  • Speaker, “Client Development: We Won the Business, Now What?” Firm Retreat, September 2015
  • Speaker, “4 Generations in the Workplace: Educate, Survive and Grow” Firm Retreat, October 2015
  • Speaker, “Communications Meltdown: Technology and the Generations Clash” Firm Retreat, October 2014

News & Insights