Chief Innovation Officer
Thomas Choberka serves as Kelley Kronenberg’s Chief Innovation Officer.
In this role, Thomas is responsible for driving innovation through firm initiatives that focus on the ever-changing needs of our clients and their evolving expectations of client service delivery. Thomas collaborates with firm attorneys and key firm executives to align the firm functions around anticipating our clients’ needs.
Prior to this role, Thomas led both the Marketing and Business Development teams of Kelley Kronenberg and brings his 15 years of client-facing experience to projects that will allow the firm to continue to innovate. This history and insight allows him to continue to develop creative approaches to enhance client service, strengthen the firm’s relationships and expand it’s reach.
Upon joining the firm in 2012, Thomas built a team of professionals dedicated to marketing, communications, client service, and business development that assisted him in developing and implementing the firm’s overall marketing and business development strategy, and brand identity. Under his leadership, this team focused on all aspects of marketing, media relations, digital marketing, advertising, branding and client development strategies for individual firm attorneys, practice groups and client service teams.
Thomas brings his passion for marketing, sales, and technology to help the firm increase its value to clients. He has guided the firm through a complete rebrand, built and launched a new, custom firm website, developed an Attorney sales/compensation origination plan, and established and institutionalized a firm-wide business development program, among other key initiatives, all with the goal of shifting the image and culture of Kelley Kronenberg. Further, under his direction, Kelley Kronenberg has adopted several innovative professional service sales processes, including one-on-one, personalized, Attorney business development and sales coaching, with a focus on teaching Attorneys sales strategies to maximize their results. He also managed institutional client relationships and has developed marketing and management strategies aimed at improving the way the firm and clients interact.
Since 2014, the Legal Marketing Association has recognized Thomas’ team with 16 Your Honor Awards spanning a wide range of categories including: Brand Identity, Events, Community Relations, Technology Management, Website Rebrand/Overhaul, Social Media and Engagement, and three consecutive first-place wins for Practice Development.
Thomas is an avid speaker and has presented on several diverse topics at various firm seminars and summits, legal marketing conferences, industry associations, and non-profit organizations. He also served as a circuit-speaker for the Southeastern Chapter of the Legal Marketing Association.
Thomas is actively involved in the community, serving in a multitude of leadership roles over the years. He previously served on the Advisory Board for the American Red Cross – Broward Chapter, and Chairs the Board’s Communications’ Committee.
Thomas attended both the University of Texas at Arlington and Bridgewater State University. He holds a Bachelor’s of Science in Business Administration with a concentration in Marketing.