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Thomas E. Choberka Attorney Profile | Kelley Kronenberg

Thomas E. Choberka

Chief Business Development Officer, Fort Lauderdale /

Thomas Choberka is the Chief Business Development Officer for Kelley Kronenberg, a full-service business law firm with 175 attorneys and twelve offices spanning several states.

As part of the firm’s Executive Leadership Team, Thomas guides the firm’s strategic direction to drive firm growth, create and execute on client-centric development strategies, and advance brand awareness. Thomas advises the firm on brand identity and differentiation and facilitates innovative programs to improve business opportunities, increase efficiencies and enhance the client experience. Further, Thomas works closely with practice group and office leaders, throughout the firm’s offices, to develop and implement comprehensive business development plans and strategies. He coaches individual attorneys on an array of marketing initiatives, including business development and client engagement. He also oversees the firm’s client service, marketing, and business development teams.

Upon joining the firm in 2012, he created a dedicated team of marketing, communications, client service, and business development professionals to develop and implement the firm’s overall marketing and business development strategy, and brand identity. Under his leadership, this team focuses on all aspects of marketing, media relations, digital marketing, advertising, and branding and client development strategies for individual firm attorneys, practice groups and client service teams.

Thomas brings his passion for marketing, sales, and technology to help the firm increase its value to clients. He has guided the firm through a complete rebrand, built and launched a new, custom firm website, developed an Attorney sales/compensation origination plan, and established and institutionalized a firm-wide business development program, among other key initiatives, all with the goal of shifting the image and culture of Kelley Kronenberg. Further, under his direction, Kelley Kronenberg has adopted several innovative professional service sales processes, including one-on-one, personalized, Attorney business development and sales coaching, with a focus on teaching Attorney’s sales strategies to maximize their results. He also manages institutional client relationships and has developed marketing and management strategies aimed at improving the way the firm and clients interact.

Since 2014, the Legal Marketing Association has recognized Thomas’ team with 16 Your Honor Awards spanning a wide range of categories including: Brand Identity, Events, Community Relations, Technology Management, Website Rebrand/Overhaul, Social Media and Engagement, and three consecutive first-place wins for Practice Development.

Thomas is an avid speaker and has presented on several diverse topics at various firm seminars and summits, legal marketing conferences, industry associations, and non-profit organizations.  He also serves as a circuit-speaker for the Southeastern Chapter of the Legal Marketing Association.

Thomas is actively involved in the community, serving in a multitude of leadership roles over the years. He previously served on the Advisory Board for the American Red Cross – Broward Chapter, and Chairs the Board’s Communications’ Committee.

Thomas attended both the University of Texas at Arlington and Bridgewater State University. He holds a Bachelor’s of Science in Business Administration with a concentration in Marketing.

  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2018 LMASE Your Honor Awards – Communications: Content Marketing
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2018 LMASE Your Honor Awards –Technology Management: Website Design and Development
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2018 LMASE Your Honor Awards – Marketing Management & Leadership: Internal Marketing
  • Second Place: The Legal Marketing Association – International Conference – 2018 LMA Your Honor Awards  Communications: Brand Enhancement
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2017 LMASE Your Honor Awards – Events
  • Honorable Mention: The Legal Marketing Association – International Conference – 2017 LMA Your Honor Awards – Technology Management: Social Media and Engagement 
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2016 LMASE Your Honor Awards – Practice Development
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2016 LMASE Your Honor Awards – Community Relations
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2016 LMASE Your Honor Awards – Events
  • First Place: The Legal Marketing Association – International Conference – 2016 LMA Your Honor Awards – Community Relations
  • Honorable Mention: The Legal Marketing Association – International Conference – 2016 LMA Your Honor Awards – Brand Identity
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2015 LMASE Your Honor Awards – Practice Development
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2015 LMASE Your Honor Awards – Identity
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2015 LMASE Your Honor Awards – Community Relations
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2014 LMASE Your Honor Awards – Practice Development.
  • First Place: The Legal Marketing Association’s Southeastern Chapter (LMASE) 2014 LMASE Your Honor Awards – Total Website Refresh /Overhaul /Rebrand.
  • Audio Podcast: Featuring 2017 Your Honor Awards Winner, Event Category, Kelley Kronenberg,” The Legal Marketing Association’s Southeastern (LMASE), June 2018. Click here to listen to the podcast.
  • “Why Communication Mastery Should be Your ‘One Thing’,” The Legal Marketing Association Annual Conference, April 2018
  • “Building a Firm of High Performance Teams,” Firm Management Summit, January 2018
  • “Insight into a Winning Your Honor Awards Submission,” The Legal Marketing Association Annual Conference, Pecha Kucha Presentation Style, March 2017
  • “How to Disrupt, Influence and Lead in a Law Firm as a “Non-Lawyer,” Circuit Speaker, The Legal Marketing Association’s Southeastern Chapter (LMASE) City Groups (Orlando, Tampa, and Nashville), 2017
  • “Becoming the Client: The Journey to Change Our Perspective,” Firm Client Service Summit, December 2016
  • “Live & Unscripted: Questions, Answers & Understanding – Client Panel Moderator,” Firm Client Service Summit, December 2016
  • “Client Service Mastery: If It Were Easy, Everyone Would Do It!” Firm Client Service Summit, December 2016
  • How to Disrupt, Influence and Lead in a Law Firm as a “Non-Lawyer,” The Legal Marketing Association’s Southeastern Chapter (LMASE) Regional Conference, September 2016
  • “Managing Your Social Media Image and Online Brand,” Construction Association of South Florida (CASF), October 2015
  • “The New Normal: A Business Development Culture” Firm Retreat, September 2015
  • “Business Development: Throw Out Everything You Know About Sales” Firm Retreat, September 2015
  • “Communication and Business Development: Maximizing Your Effectiveness for Immediate Results” Firm Retreat, September 2015
  • “Client Development: We Won the Business, Now What?” Firm Retreat, September 2015
  • “4 Generations in the Workplace: Educate, Survive and Grow” Firm Retreat, October 2015
  • “Communications Meltdown: Technology and the Generations Clash” Firm Retreat, October 2014
  • Legal Marketing Association
  • The Claims and Litigation Management Alliance (CLM)
  • Chair, Communications Committee, Board of Directors – Broward Chapter, The American Red Cross
  • Mentor, The Venture Mentoring Team
  • Member, Board of Directors – Broward Chapter, The American Red Cross
  • Kelley Kronenberg Cares